By Madalina My name is Madalina (but everyone calls me Maddie). I am a Psychology and Film uni student with a passion for all things related to tech, education and well-being. I love cats, books and video-games with really good story-lines!

Path announced they’re closing down on October 18th 2018. It left millions of users disheartened with many calling for a way to transfer their Path memories to a new private social media platform. You may be one of those asking, what could have been done differently? Are all companies who commit to no data-selling and ads going to fail? When will a sustainable alternative to mainstream social network arise? And most importantly:

Is it even possible to have a private network with no-ads and no data selling?

Despite the difficulties that come with committing to not selling user-data, there are some very good options. For example, social media company Vero uses a subscription system which guarantees there is no need for data-selling and ads. However, charging for a subscription is not the only option. Tinybeans, an online album where you can document your family’s journey chose a different route and started offering premium services to their baseline, free website and app. Here at Kindaba, we are trying to do things a bit differently.


We plan to innovate on these business models

What is Kindaba?

Kindaba is a visual intelligent messenger for families.

Kindaba is as if Slack, Evernote and Pinterest had a beaauutiful baby.

Our Journey So Far

🚂Rob and Lizzie were catching up over a cuppa together. They talked about their families both privacy conscious and spread all over the world. They chatted about their frustrations of trying to keep in touch with those who matter most.

🚂That started them on a journey of discovery. Did other families share these frustrations? Were other people looking for solutions? After 100s of interviews, they knew the answer was yes!

🚂In January 2017 Kindaba was formed and development began on the first prototype.

🚂They ran many experiments all based around

👉if people would use Kindaba

👉why people would use Kindaba and

👉how people would use Kindaba

🚂In one three month experiment they number of people using Kindaba to stay in touch with their families grew 17% week on week and without them spending a 💰on marketing. Later that year they reached the top 5 trending products on the early adopter community, Product Hunt – they knew there was a need for what they were building.

🚂Now they’ve got a brand new prototype to test.

🚂During the testing phase Kindaba will be in Limited Preview Release but if you’re quick you can claim your spot on our early access waiting list.

You might ask yourself:

But with no data-selling and ads, how will you be sustainable?

Initially we were thinking about making Kindaba a subscription-based service, we realised that it wouldn’t be fair to everyone. There shouldn’t be a cost barrier to have private interactions online. Instead, our investors and community support us in our planned revenue streams:

#1 Personalised Products and Gifts: Our Kindaba families already love sharing their precious moments on Kindaba. They’ll love the chance to order beautiful personalised gifts and have them sent to their loved ones near and far. Grandma’s birthday coming up? Gift sorted! Lifecake who exited to Canon in 2015), are a great example of a company who rely in this revenue stream, and understandably so with a market size of $33bn.

#2 Premium Features & In-app Purchases: Our Kindaba community are leading the way in demonstrating what premium features twould add value to their family’s experience. A competitor that makes good use of this model is TinyBeans who IPO in 2017, and of course iCloud photos, Google Photos. These premium features have a market size of $30bn.

#3 Family Centered Affiliates and Partnerships: Kindaba families may recommend books to read, places to stay, or flights to pick to their family. Purchases of these products or services made through Kindaba will provide affiliate revenues which have a market size of $15bn.

It’s good to talk

If you care about your privacy when it comes to your online habits, it might seem like 2018 has been a particularly bad year for this. Should you really have to feel weary about connecting with your loved ones? Could there be an answer to social media sites who make money through data-selling and ads? No matter if we are talking about the Cambridge Analytica fiasco or the latest news about Google Plus closing down, this year seems to have made us even more aware of these issues. The upside is that we’re having these conversations, that we’re considering the implications, and that GDPR is a good first step.

Where can I find you?

I’m glad you asked. If you want to continue the conversation on all things family and technology, we’d love to invite to join our closed Famtech community. Come join us and share your comments, suggestions, challenges and questions.



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