1000 attendees, more than 30 speakers, 9 workshops, and 3 stages. This week in Edinburgh we, and many other entrepreneurs and their companies, were a part of the amazing Startup Summit. The event allowed experts and founders to engage and share ideas on creating and sustaining positive businesses.
The theme of this year’s Startup Summit — “The Power of Company Culture”– aims to highlight the necessity of giving employees a sense of purpose at work while feeling that they’re making an impact. Something this generation is craving more than ever. And our very own CEO, Robert Gelb, hosted the Impact Stage. Designed as “a dedicated platform for discussing how startups and entrepreneurs can pioneer a new, purpose-driven age of work.”
Gelb also spoke on anxiety and the mental challenges of founding a company.
— Jo Nisbet (@JoHarperM) October 31, 2018
His desire to play an active role in making a positive impact was worth struggling to overcome mental roadblocks. This idea of contributing good to the world and creating genuine connection is not only core to Kindaba, but was also a common theme throughout the summit.
— Daisy Ford-Downes (@downes_ford) October 31, 2018
Doing good with your business is not just good for business…. the world needs us to think about our impact. Look at how you can incorporate sustainability strategies, giving strategies and impact strategies into your business. Look into the Global Sustainability Goals #sus18 pic.twitter.com/QHLQstxgij
— Stephanie Anderson (@SME_Innovation) October 31, 2018
Loving the main stage at #SUS18 with Mark Logan and Leela Srinivasan ✨Relationships rather than networking ✨Regularly give to your peers helps massively.
— Lizzie Brough (@Blueskies_Sun) October 31, 2018
These altruistic thoughts were echoed in the speeches of several speakers, like Celia Hodson’s, founder of Hey Girls. Formed by Hodson and her two daughters, the social enterprise aims to tackle the important issue of period poverty. Although the project only began in January 2018, they’ve already been making a huge impact. Through donation, education and lobbying all over the UK, they’ve made a difference.
We've had a great morning at @FutureXGlobal @Startup_Summit_! Highlights so far: @thisisgelb and @CeliaHodson. Overwhelming message seems to be: you can make a difference. Who's around this afternoon? Come chat to us about how we can help! #SUS18 pic.twitter.com/1WEY38rIzV
— TEVIOT (@teviotcreative) October 31, 2018
Another highlight of the summit was the CMO of Survey Monkey, Leela Srinivasan, who emphasised the importance of valuing impact over activity in terms of marketing and business outcomes. In reality, quality of engagement is more important than the quantity.
Both Srinivasan and Joy Lewis, CEO of Adopt An Intern, among others, stressed the importance of Startup Summit’s theme of company culture and its power in cultivating a successful brand. Brand identity and values are reflected within a business and not just projected onto the market. These influence the attitudes, motivations, and behaviour of employees in their day to day work. By having a strong ethos to identify with, people within a company trying to make an impact can thrive and feel like they’re making meaningful change.
And that’s what we’re all trying to do. Kindaba, and the many others attending this are together trying to grow positive change in new creative ways through mission-driven businesses. Our mission is to create a safe and private online space for you and your family to share and create memories. We’re dedicated as a community to help you cultivate meaningful connections.
Join our FamTech community and take charge of your tech
If you want to chat about all things family and technology with a whole group of like-minded parents, head over to our closed FamTech community and join us as we:
✨Discuss the journey of parenting in a digital age
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We can’t wait to hear your thoughts!