Creative Director, Marketing

By Rob 🖖 ☕ 😎 CEO and Founder

Edinburgh; Full-time

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At Kindaba, we are building the future of communication for families. What we build is used by thousands all over the world, and we need to reach millions more. From developing new opportunities to use the Kindaba voice, to owning the way the brand is seen by the public, the creative direction is critical to Kindaba’s success.

We’re hiring a Creative Director to join us and make the future of social possible. This is a role that depends on a very broad set of skills. You will show us how you confidently move swiftly from strategic thinking to specific content production, you are comfortable in leading and owning a set of responsibilities, and you have a track record of challenging assumptions and asking questions. Our ideal candidate will have excellent communication skills (through Slack) creative experience that stresses speed and quality, and experience of managing a creative process from start to finish.

The person in this role will work alongside our growth team, as well as with the design and product teams. We require cross team engagement to succeed and this person will have opportunities to participate in design sprints, and direct customer interaction.


  • Leading and delivering on channel-specific marketing strategy
  • Creative responsibility for brand use, design and implementation of production assets
  • Strategic responsibility for content marketing activities (planning, scheduling, execution)
  • Working with our growth team to understand requirements, devise and execute creative plans, and evaluate their effectiveness based on established KPIs
  • Responsible for managing a creative budget and for developing multimedia channels for effective ROI
  • Testing and iterating on creative content marketing and working with our growth team to analyse results


  • Specific channel expertise in YouTube, written content production, audio (podcasting)
  • Expertise in video production (planning, shooting, editing, strategy)
  • Experiencing managing resources and talent
  • You’re a very organised person who understands the flexibility needed to develop relevant content for an early stage company


  • You have experience managing others as part of a creative team

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Working with us

  • We believe exceptional work is about adopting a mindset of continuous learning, being comfortable with failure, openness and vulnerability. We practice radical candor and provide a supportive environment and encourage everyone to challenge assumptions. We have a no-blame culture where everyone’s ideas have merit
  • We’re remote positive. We believe you’re best placed to understand how you work best, and we have resources available to help you work when and where you want. We find that +/- 4 hours from Edinburgh (UK standard time) works best
  • We believe communication is vital for exceptional work. We have daily video standups, open calls, and 121s where you meet and build relationships with every member of the team. We have two all-company off-sites per year. These activities help us to build a strong and supportive workplace culture
  • We believe that exceptional work is supported by personal and professional development and encourage the team to take advantage of coaching, training, and event opportunities as part of Kindaba
  • We value flexibility and are willing and eager to make changes and provide adjustments to empower you to do your best work. From nontraditional work hours to working while travelling, to job-sharing, we are happy to be flexible to empower you to do your most exceptional work
  • Benefits include access to coaching, 35 days of holiday, private medical and travel insurance, working with a team who are passionate about making a global impact, ownership of your work and flexibility in ways of working
  • We use platforms like Slack and Zoom to stay in touch, work, and build relationships
  • We are applying for a Tier-2 sponsorship License to facilitate international applicants for UK-based roles

We’re Kindaba

Kindaba is the gathering space for families all over the world. By using Kindaba, everyone’s connected with a safe, fun, simple, visual, intelligent messaging experience. Quickly share family photos, discuss the big game, or celebrate a new arrival. Kindaba makes it simple to keep those who matter most close.

In research mode for the last year, Kindaba is ready to share what we’ve been building with the world. Already, it’s used by thousands of people across the globe helping hundreds of families stay connected. We’re building a social impact company that values high growth and high levels of social impact. From helping to train and find employment for Refugees and Asylum Seekers, to providing free training and workshops to help people of all ages stay safe online, social impact is central to what we do. Kindaba is based in Edinburgh, and are a remote-positive company with members of our team across multiple time-zones.

Women, LGBTQI and people of colour among others are under-represented in tech. We believe that diversity is strength and we offer a culture and opportunities to make inclusivity the norm. As a team we are inclusive and encouraging of differences, and flexible in how, when, and where we work. We value a willingness to learn and develop, vulnerability, and radical candor.

Help build something world-changing at Kindaba.

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The world needs more happy

We are sending you a compliment every day, for a year!