Growth Lead

By Rob 🖖 ☕ 😎 CEO and Founder

Edinburgh; Full-time

Product Bridge Growth Hacker, Marketing Lead, Marketing Analytics, Funnel Management

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At Kindaba, we are building the future of communication for families. What we build is used by thousands all over the world, and we need to reach millions more. From shaping the growth strategy and reaching new customers to understanding the effectiveness of our strategy’s implementation the Growth Lead will analyse effective growth performance which is critical to Kindaba’s success.

We’re hiring a Growth Lead to help us make the future of social possible. This is a role that depends on a broad set of skills and willingness to move swiftly from strategic thinking to data analysis, to funnel design, comfort in leading and owning a set of responsibilities, and a rigorous scientific mind that challenges assumptions and tests hypothesis. Our ideal candidate will have excellent communication skills (through Slack) experience creating and managing funnels for consumer digital products, and a background in product-based businesses. An engineering background, and deep experience with data analysis is a huge plus for this role.

The person in this role will work within our growth team, as well as with the design and product teams. We encourage cross team engagement and this person will have opportunities to participate in design sprints, and direct customer interaction.


  • Leading on strategy, development, and execution of our outward-focused growth funnels
  • Working with our growth and creative team to develop marketing strategies and evaluate effectiveness on a constant basis
  • Working with our Creative Director and CXO on growth-focused projects
  • Leading on data analysis of growth funnels


  • Product experience is essential and you can demonstrate your experience of orchestrating funnels to maximise acquisition, activation, retention and referral
  • Experience delivering successful growth through consumer digital sales funnels
  • You have experience with a/b testing, including personally designing, implementing and evaluating experiments
  • You demonstrate confidence in using modern sales and marketing tools without external help
  • Your strength is data analysis, and understanding the importance of tracking, analysing, and actioning feedback based on data and are able to articulate the narrative that the data tells
  • You relish being able to get stuck in and personally deliver specific work rather than just being a ‘strategy’ person


  • Engineering experience – you can act fast on your experiments by actioning your own strategy

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Working with us

  • We believe exceptional work is about adopting a mindset of continuous learning, being comfortable with failure, openness and vulnerability. We practice radical candor and provide a supportive environment and encourage everyone to challenge assumptions. We have a no-blame culture where everyone’s ideas have merit
  • We’re remote positive. We believe you’re best placed to understand how you work best, and we have resources available to help you work when and where you want. We find that +/- 4 hours from Edinburgh (UK standard time) works best
  • We believe communication is vital for exceptional work. We have daily video standups, open calls, and 121s where you meet and build relationships with every member of the team. We have two all-company off-sites per year. These activities help us to build a strong and supportive workplace culture
  • We believe that exceptional work is supported by personal and professional development and encourage the team to take advantage of coaching, training, and event opportunities as part of Kindaba
  • We value flexibility and are willing and eager to make changes and provide adjustments to empower you to do your best work. From nontraditional work hours to working while travelling, to job-sharing, we are happy to be flexible to empower you to do your most exceptional work
  • Benefits include access to coaching, 35 days of holiday, private medical and travel insurance, working with a team who are passionate about making a global impact, ownership of your work and flexibility in ways of working
  • We use platforms like Slack and Zoom to stay in touch, work, and build relationships
  • We are applying for a Tier-2 sponsorship License to facilitate international applicants for UK-based roles

We’re Kindaba

Kindaba is the gathering space for families all over the world. By using Kindaba, everyone’s connected with a safe, fun, simple, visual, intelligent messaging experience. Quickly share family photos, discuss the big game, or celebrate a new arrival. Kindaba makes it simple to keep those who matter most close.

In research mode for the last year, Kindaba is ready to share what we’ve been building with the world. Already, it’s used by thousands of people across the globe helping hundreds of families stay connected. We’re building a social impact company that values high growth and high levels of social impact. From helping to train and find employment for Refugees and Asylum Seekers, to providing free training and workshops to help people of all ages stay safe online, social impact is central to what we do. Kindaba is based in Edinburgh, and are a remote-positive company with members of our team across multiple time-zones.

Women, LGBTQI and people of colour among others are under-represented in tech. We believe that diversity is strength and we offer a culture and opportunities to make inclusivity the norm. As a team we are inclusive and encouraging of differences, and flexible in how, when, and where we work. We value a willingness to learn and develop, vulnerability, and radical candor.

Help build something world-changing at Kindaba.

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The world needs more happy

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